Sustainability
We Actually Give a Sh*t About the Environment
Here’s a page that tells you we give a sh*t about the environment to make you feel better about buying from us.
We aren’t going to greenwash ourselves like most companies do these days.
You really think they’re planting a tree every time you order?
It’s just an app they install on their store—ain’t nobody seeing actual trees get planted by that app, bro.
It’s like when you “adopt” a star; that sh*t is still burning millions of miles away with zero knowledge of your existence.
No, we aren’t a certified “B-Corp,” and we certainly don’t have a “foundation” (aka tax dodge loophole) that lets us pat ourselves on the back for donating 0.0001% of profits while taking corporate retreats to the Maldives.
Anyway, here’s what we actually do so we can signal the right virtues and entice you to buy our sh*t:
1) We Make Products THAT ARE ACTUALLY GOOD
If we make crap, it breaks. If it breaks, you throw it away. Then you buy another. And the cycle of waste continues.
But if we make good stuff? You wear it for years, beat it up in training, and it still holds up.
If we send you a pair of shorts and you’re still rolling in them five years later, that’s a win.
🡆 Better quality = less environmental impact
🡆 Durable gear = less landfill
🡆 Less landfill = smug satisfaction that you’ve done your part
You're welcome.
2) PaCKaGiNg (Because People Seem to Care About That)
We use recyclable materials and/or packaging made from recycled materials whenever we can.
We also aren’t going to send you pointless layers of extra wrapping just so you can feel fancy opening a box like it’s Christmas morning.
You ever get a package where the product is the size of a shoebox but the actual box could fit a full-grown Labrador?
Yeah, we’re not about that life.
Our packaging is just enough to get your stuff to you safely without turning your bin into a shrine to unnecessary waste.
3) Other Recycled Stuff (aka Our Future Genius Ideas)
It’s our mission to start making more of our gear from recycled materials.
So don’t be surprised if, in the near future, we drop rashguards made from old speedboats, fight shorts repurposed from banana peel, or gi pants woven from the blood of our enemies
Once we figure it out, you’ll be the first to know.
4) FACTories & Sweatshops (Yes, We’ve Actually Been to Them)
We’ve been to all the factories we use and personally checked that they aren’t wasting materials, cutting corners, or running some dystopian manufacturing unit.
Unlike other brands that just slap “ethical” on their website and would like you to think their stuff is handcrafted by enlightened monks in a mountainside temple.
The reality is they had a 10-minute Zoom call with a supplier.
WE ACTUALLY GO THERE.
We talk to people.
We make sure nobody is working in nightmare conditions, getting paid in buttons and broken dreams, or sewing gear together under flickering fluorescent lights while questioning their life choices.
So don’t worry—your gear isn’t being stitched together by a toddler or a chimp pedaling a bicycle-powered sewing machine.
(Although, if a chimp could do that, it would be kind of impressive.)
5) SHIPPING (No, We’re Not Sending It on a Solar-Powered Sailboat)
Shipping stuff isn’t great for the planet, but we opt for the most efficient routes and shipping methods.
That means fewer trips, fewer wasted miles, and no unnecessary back-and-forth nonsense where your package visits five different countries before reaching your doorstep.
No, we won’t be delivering your order via ethically trained carrier pigeons.
Yes, we will make sure it gets to you as efficiently as possible without unnecessary emissions.
6) CARBON OFFSETTING?
Some brands claim they “offset” their carbon footprint by donating to some vague rainforest fund.
We don’t do that because:
a) It’s often bullsh*t, and
b) 69% of companies that say they’re carbon neutral are just hoping you don’t ask too many questions
If you want to plant trees, grab a shovel and make it happen.
7) THE "ECO-FRIENDLY" BUZZWORD BS
We could plaster sustainable, ethical, conscious, eco-friendly all over our website and pretend we’re leading a revolution.
Instead, we’ll just tell you:
We give a sh*t and do what we can. But we’re not out here pretending to single-handedly save the planet with every rashguard we sell.
That’s your job. Go plant some trees, stop buying plastic crap, and quit letting your car idle while you scroll Instagram.
8) RESELL, REUSE, REPAIR
One last thing—if your gear ever gets too worn out to use:
🡆 Sell it – There’s always some broke white belt who’ll take it off your hands.
🡆 Repair it – Get creative. Sewing is a skill, and patches make you look like you have war stories.
🡆 Repurpose it – Turn old gear into gym rags, training dummies, or an emotional support pillow for when you get baseball bat choked by a 14 year old (it happens)
We’re not going to preach to you about saving the planet. But if you want to do your bit, start by not treating everything as disposable.
No trees were harmed in the making of this page.
Mostly.
Except for the ones turned into the paper for your packaging. But hey, it’s recyclable.